Under the Radar: Stealth Applicants

By definition a stealth applicant is a prospective undergraduate student whose first recorded contact with an institution is the submission of an application for admission. For some, stealth applicants represent an untapped niche of prospective students for others it represents a group that is apathetic and disengaged. Either way, this pool of applicants are leaving […]

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 Stop Using Repurposed Technology For Your Virtual Tours

As college admissions enter the future of marketing, using virtual tours to showcase campus culture and on demand information will become the norm. Currently this technology is cutting edge for colleges and universities so it is important to look at how another industry has used similar technology and learn from their failures. The Real Estate […]

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 Introducing CampusGlance: Culture Driven Virtual Tour

  If your school is currently using a virtual tour you may agree that there is something missing. While it is great to be able to point to your campus on a map or walk prospects from building to building virtually, a void still remains. If we look to on campus visits as examples of […]

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 Recruit with Culture

Merriam-Webster named ‘culture’ the word of the year for 2014. The ranking is based purely on the volume of lookups, and in 2014 the word culture gained more widespread interest as people sought to understand culture – what it means and how it influences organizations, especially in the corporate world. In the world of higher […]

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 Prepare Them for Life: The admissions upside of career services

Last May, we wrote about the importance and value of creating a connection with your school’s newly-minted alumni before they step foot off campus. Beyond the obvious advancement-related reasons, alumni can be your school’s most powerful evangelists and a rich source of mentorship, internship and career opportunities for current students and future graduates.  And believe […]

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 Thoughts from NACAC 2014: What if you decided to stand out?

It’s said that content is king. But there’s a difference between content and great content. It’s not enough to be on a social media platform; it’s the quality of the content that you put out there that counts. Many brands don’t get this: Some brands are sharing content, just for the sake of sharing. That’s […]

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 Admissions Directors Have Been Warned!!!

Overall, enrollment is down at the nation’s public and private, four-year and two-year, colleges. In response, higher education marketers need to find new ways to reach prospective students and convert them to enrolled students. Because students have so many choices in an increasingly noisy, global  marketplace, schools have to work harder than ever to attract […]

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 Incoming freshmen and social media: Building community before students get to campus

  Remember those first days on campus? First, there was the drop-off:  While you couldn’t wait to get to school and independence, when your parents first hold all your stuff to your room, the prospect of independence didn’t seem all that great. After all, chances you didn’t know anyone at the school and the chances […]

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 College Recruitment Trends & Practices

The Best (And Worst) Recruitment Tactics In-person visits and online outreach top the charts of the most effective marketing strategies for colleges and universities, while the virtual visitation of online college fairs neared the top of the ‘least effective tactics’ list from a Noel-Levitz survey of American higher education institutions. Most of the more highly […]

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