Stop Using Repurposed Technology For Your Virtual Tours

As college admissions enter the future of marketing, using virtual tours to showcase campus culture and on demand information will become the norm. Currently this technology is cutting edge for colleges and universities so it is important to look at how another industry has used similar technology and learn from their failures. The Real Estate […]

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 Introducing CampusGlance: Culture Driven Virtual Tour

  If your school is currently using a virtual tour you may agree that there is something missing. While it is great to be able to point to your campus on a map or walk prospects from building to building virtually, a void still remains. If we look to on campus visits as examples of […]

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 Using Website Analytics for Higher Education Marketing

It’s easier than you might think for colleges and universities to get actionable intelligence, and maybe some budgetary support, from Google Analytics. Best of all, you won’t have to be a statistician to make it work for you. Know What You Want to Accomplish and Set Realistic Expectations The whole goal of Analytics for Higher […]

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 Recruit with Culture

Merriam-Webster named ‘culture’ the word of the year for 2014. The ranking is based purely on the volume of lookups, and in 2014 the word culture gained more widespread interest as people sought to understand culture – what it means and how it influences organizations, especially in the corporate world. In the world of higher […]

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 Thoughts from NACAC 2014: What if you decided to stand out?

It’s said that content is king. But there’s a difference between content and great content. It’s not enough to be on a social media platform; it’s the quality of the content that you put out there that counts. Many brands don’t get this: Some brands are sharing content, just for the sake of sharing. That’s […]

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 Incoming freshmen and social media: Building community before students get to campus

  Remember those first days on campus? First, there was the drop-off:  While you couldn’t wait to get to school and independence, when your parents first hold all your stuff to your room, the prospect of independence didn’t seem all that great. After all, chances you didn’t know anyone at the school and the chances […]

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 College Recruitment Trends & Practices

The Best (And Worst) Recruitment Tactics In-person visits and online outreach top the charts of the most effective marketing strategies for colleges and universities, while the virtual visitation of online college fairs neared the top of the ‘least effective tactics’ list from a Noel-Levitz survey of American higher education institutions. Most of the more highly […]

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