Under the Radar: Stealth Applicants

By definition a stealth applicant is a prospective undergraduate student whose first recorded contact with an institution is the submission of an application for admission. For some, stealth applicants represent an untapped niche of prospective students for others it represents a group that is apathetic and disengaged. Either way, this pool of applicants are leaving […]

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 Guest Blog: Update Your Ad Design for the Next Generation

Between cell phones, tablets, and social media, it’s difficult to capture the attention of younger generations.  Millennials and Generation Z are surrounded by thousands of promotional messages competing for their attention, including numerous higher education choices – your university and many others.  If you want to stand out from the rest, traditional ads listing all […]

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 Stop Using Repurposed Technology For Your Virtual Tours

As college admissions enter the future of marketing, using virtual tours to showcase campus culture and on demand information will become the norm. Currently this technology is cutting edge for colleges and universities so it is important to look at how another industry has used similar technology and learn from their failures. The Real Estate […]

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 Introducing CampusGlance: Culture Driven Virtual Tour

  If your school is currently using a virtual tour you may agree that there is something missing. While it is great to be able to point to your campus on a map or walk prospects from building to building virtually, a void still remains. If we look to on campus visits as examples of […]

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 Using Website Analytics for Higher Education Marketing

It’s easier than you might think for colleges and universities to get actionable intelligence, and maybe some budgetary support, from Google Analytics. Best of all, you won’t have to be a statistician to make it work for you. Know What You Want to Accomplish and Set Realistic Expectations The whole goal of Analytics for Higher […]

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 Recruit with Culture

Merriam-Webster named ‘culture’ the word of the year for 2014. The ranking is based purely on the volume of lookups, and in 2014 the word culture gained more widespread interest as people sought to understand culture – what it means and how it influences organizations, especially in the corporate world. In the world of higher […]

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 Virtual Tours : Culture Over Campus

As college enrollments decline, institutions of higher learning are looking for the most effective ways to get prospects to convert to admitted students and to get the most “bang for their buck.” Possibly the single most effective tool is the campus visit, an opportunity for the university to show the promise of four years in […]

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