Reflections from Campus Technology 2014

I recently had the opportunity to represent Quadlyfe at Campus Technology 2014 in Boston. It seemed as if the entire higher education technology universe was represented there: Big data moguls, emerging higher-ed tech companies, and industry thought leaders and administrators from colleges and universities across the country.  This was my first time attending the event […]

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 Incoming freshmen and social media: Building community before students get to campus

  Remember those first days on campus? First, there was the drop-off:  While you couldn’t wait to get to school and independence, when your parents first hold all your stuff to your room, the prospect of independence didn’t seem all that great. After all, chances you didn’t know anyone at the school and the chances […]

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 College Recruitment Trends & Practices

The Best (And Worst) Recruitment Tactics In-person visits and online outreach top the charts of the most effective marketing strategies for colleges and universities, while the virtual visitation of online college fairs neared the top of the ‘least effective tactics’ list from a Noel-Levitz survey of American higher education institutions. Most of the more highly […]

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 Choosing The Right Path to Mobile Optimization

Many colleges and universities are experiencing increased traffic to their websites from mobile devices. In fact, according to the 2013 E-Expectations Report: The Impact of Mobile Browsing on the College Search Process, more than two-thirds, or 68 percent, of college-bound high school students visited a college website on mobile device. To accommodate this traffic from mobile […]

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