Virtual Tours : Culture Over Campus

As college enrollments decline, institutions of higher learning are looking for the most effective ways to get prospects to convert to admitted students and to get the most “bang for their buck.” Possibly the single most effective tool is the campus visit, an opportunity for the university to show the promise of four years in […]

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 Thoughts from NACAC 2014: What if you decided to stand out?

It’s said that content is king. But there’s a difference between content and great content. It’s not enough to be on a social media platform; it’s the quality of the content that you put out there that counts. Many brands don’t get this: Some brands are sharing content, just for the sake of sharing. That’s […]

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 Admissions Directors Have Been Warned!!!

Overall, enrollment is down at the nation’s public and private, four-year and two-year, colleges. In response, higher education marketers need to find new ways to reach prospective students and convert them to enrolled students. Because students have so many choices in an increasingly noisy, global  marketplace, schools have to work harder than ever to attract […]

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 Reflections from Campus Technology 2014

I recently had the opportunity to represent Quadlyfe at Campus Technology 2014 in Boston. It seemed as if the entire higher education technology universe was represented there: Big data moguls, emerging higher-ed tech companies, and industry thought leaders and administrators from colleges and universities across the country.  This was my first time attending the event […]

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 Incoming freshmen and social media: Building community before students get to campus

  Remember those first days on campus? First, there was the drop-off:  While you couldn’t wait to get to school and independence, when your parents first hold all your stuff to your room, the prospect of independence didn’t seem all that great. After all, chances you didn’t know anyone at the school and the chances […]

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 College Recruitment Trends & Practices

The Best (And Worst) Recruitment Tactics In-person visits and online outreach top the charts of the most effective marketing strategies for colleges and universities, while the virtual visitation of online college fairs neared the top of the ‘least effective tactics’ list from a Noel-Levitz survey of American higher education institutions. Most of the more highly […]

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 Choosing The Right Path to Mobile Optimization

Many colleges and universities are experiencing increased traffic to their websites from mobile devices. In fact, according to the 2013 E-Expectations Report: The Impact of Mobile Browsing on the College Search Process, more than two-thirds, or 68 percent, of college-bound high school students visited a college website on mobile device. To accommodate this traffic from mobile […]

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 Don’t Say Goodbye to This Year’s Graduating Class Without Asking a Few Questions

Each year, college seniors around the country move on to write the next chapter of their lives. Yet many college and university alumni and advancement offices overlook the opportunity to maintain communication with their newly-minted alumnus. Often their school-hosted email accounts are allowed to expire with no prompt to update contact information or invitation to […]

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