Under the Radar: Stealth Applicants

By definition a stealth applicant is a prospective undergraduate student whose first recorded contact with an institution is the submission of an application for admission. For some, stealth applicants represent an untapped niche of prospective students for others it represents a group that is apathetic and disengaged. Either way, this pool of applicants are leaving […]

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 Introducing CampusGlance: Culture Driven Virtual Tour

  If your school is currently using a virtual tour you may agree that there is something missing. While it is great to be able to point to your campus on a map or walk prospects from building to building virtually, a void still remains. If we look to on campus visits as examples of […]

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 Prepare Them for Life: The admissions upside of career services

Last May, we wrote about the importance and value of creating a connection with your school’s newly-minted alumni before they step foot off campus. Beyond the obvious advancement-related reasons, alumni can be your school’s most powerful evangelists and a rich source of mentorship, internship and career opportunities for current students and future graduates.  And believe […]

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 Thoughts from NACAC 2014: What if you decided to stand out?

It’s said that content is king. But there’s a difference between content and great content. It’s not enough to be on a social media platform; it’s the quality of the content that you put out there that counts. Many brands don’t get this: Some brands are sharing content, just for the sake of sharing. That’s […]

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 Admissions Directors Have Been Warned!!!

Overall, enrollment is down at the nation’s public and private, four-year and two-year, colleges. In response, higher education marketers need to find new ways to reach prospective students and convert them to enrolled students. Because students have so many choices in an increasingly noisy, global  marketplace, schools have to work harder than ever to attract […]

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 Reflections from Campus Technology 2014

I recently had the opportunity to represent Quadlyfe at Campus Technology 2014 in Boston. It seemed as if the entire higher education technology universe was represented there: Big data moguls, emerging higher-ed tech companies, and industry thought leaders and administrators from colleges and universities across the country.  This was my first time attending the event […]

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 Incoming freshmen and social media: Building community before students get to campus

  Remember those first days on campus? First, there was the drop-off:  While you couldn’t wait to get to school and independence, when your parents first hold all your stuff to your room, the prospect of independence didn’t seem all that great. After all, chances you didn’t know anyone at the school and the chances […]

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