Under the Radar: Stealth Applicants

By definition a stealth applicant is a prospective undergraduate student whose first recorded contact with an institution is the submission of an application for admission. For some, stealth applicants represent an untapped niche of prospective students for others it represents a group that is apathetic and disengaged. Either way, this pool of applicants are leaving […]

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 Admissions Directors Have Been Warned!!!

Overall, enrollment is down at the nation’s public and private, four-year and two-year, colleges. In response, higher education marketers need to find new ways to reach prospective students and convert them to enrolled students. Because students have so many choices in an increasingly noisy, global  marketplace, schools have to work harder than ever to attract […]

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