Under the Radar: Stealth Applicants

By definition a stealth applicant is a prospective undergraduate student whose first recorded contact with an institution is the submission of an application for admission. For some, stealth applicants represent an untapped niche of prospective students for others it represents a group that is apathetic and disengaged. Either way, this pool of applicants are leaving […]

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 Introducing CampusGlance: Culture Driven Virtual Tour

  If your school is currently using a virtual tour you may agree that there is something missing. While it is great to be able to point to your campus on a map or walk prospects from building to building virtually, a void still remains. If we look to on campus visits as examples of […]

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 Recruit with Culture

Merriam-Webster named ‘culture’ the word of the year for 2014. The ranking is based purely on the volume of lookups, and in 2014 the word culture gained more widespread interest as people sought to understand culture – what it means and how it influences organizations, especially in the corporate world. In the world of higher […]

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 Virtual Tours : Culture Over Campus

As college enrollments decline, institutions of higher learning are looking for the most effective ways to get prospects to convert to admitted students and to get the most “bang for their buck.” Possibly the single most effective tool is the campus visit, an opportunity for the university to show the promise of four years in […]

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 Reflections from Campus Technology 2014

I recently had the opportunity to represent Quadlyfe at Campus Technology 2014 in Boston. It seemed as if the entire higher education technology universe was represented there: Big data moguls, emerging higher-ed tech companies, and industry thought leaders and administrators from colleges and universities across the country.  This was my first time attending the event […]

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 College Recruitment Trends & Practices

The Best (And Worst) Recruitment Tactics In-person visits and online outreach top the charts of the most effective marketing strategies for colleges and universities, while the virtual visitation of online college fairs neared the top of the ‘least effective tactics’ list from a Noel-Levitz survey of American higher education institutions. Most of the more highly […]

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