Under the Radar: Stealth Applicants

By definition a stealth applicant is a prospective undergraduate student whose first recorded contact with an institution is the submission of an application for admission. For some, stealth applicants represent an untapped niche of prospective students for others it represents a group that is apathetic and disengaged. Either way, this pool of applicants are leaving […]

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 Recruit with Culture

Merriam-Webster named ‘culture’ the word of the year for 2014. The ranking is based purely on the volume of lookups, and in 2014 the word culture gained more widespread interest as people sought to understand culture – what it means and how it influences organizations, especially in the corporate world. In the world of higher […]

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 Prepare Them for Life: The admissions upside of career services

Last May, we wrote about the importance and value of creating a connection with your school’s newly-minted alumni before they step foot off campus. Beyond the obvious advancement-related reasons, alumni can be your school’s most powerful evangelists and a rich source of mentorship, internship and career opportunities for current students and future graduates.  And believe […]

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 Virtual Tours : Culture Over Campus

As college enrollments decline, institutions of higher learning are looking for the most effective ways to get prospects to convert to admitted students and to get the most “bang for their buck.” Possibly the single most effective tool is the campus visit, an opportunity for the university to show the promise of four years in […]

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 Thoughts from NACAC 2014: What if you decided to stand out?

It’s said that content is king. But there’s a difference between content and great content. It’s not enough to be on a social media platform; it’s the quality of the content that you put out there that counts. Many brands don’t get this: Some brands are sharing content, just for the sake of sharing. That’s […]

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 Admissions Directors Have Been Warned!!!

Overall, enrollment is down at the nation’s public and private, four-year and two-year, colleges. In response, higher education marketers need to find new ways to reach prospective students and convert them to enrolled students. Because students have so many choices in an increasingly noisy, global  marketplace, schools have to work harder than ever to attract […]

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 College Recruitment Trends & Practices

The Best (And Worst) Recruitment Tactics In-person visits and online outreach top the charts of the most effective marketing strategies for colleges and universities, while the virtual visitation of online college fairs neared the top of the ‘least effective tactics’ list from a Noel-Levitz survey of American higher education institutions. Most of the more highly […]

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